Hema Dey’s AI book hits Amazon bestseller status as movement launches

Hema Dey’s The AI Translator debuted June 10 as an Amazon bestseller and reached No. 1 in three categories, while Iffel International marked its 20th year and launched a community push around AI literacy. The rollout includes events in Southern California, Vancouver and other markets as the company tries to position AI as a tool for businesses and individuals adapting to rapid change.

Why it matters: - Hema Dey’s launch adds momentum to the growing market for AI-focused business guidance. - The book’s category wins give Iffel International a high-visibility platform as the company marks 20 years in business. - The event schedule shows demand for in-person AI education across business, women’s leadership and trade communities.

What happened: - Iffel International Inc. said The AI Translator: Making Your Marketing Message Click With People And Code by Hema Dey became an Amazon bestseller on its June 10 launch date. - The book reached No. 1 in Global Marketing, Web Marketing and E-Commerce. - The launch aligned with Iffel International’s 20th anniversary. The company was founded in 2006 in Christchurch, New Zealand, and is now headquartered in Anaheim Hills, California. - Dey hosted an evening launch gathering June 10 at her private residence in Orange County, California, with AI Translator Ambassadors. - The gathering officially kicked off what Dey calls the AI Translator movement.

The details: - Each Ambassador received an orange wristband to signal a commitment to help people “rise with AI.” - Each Ambassador also received a bear named Beargorithms as a symbol of comfort during the AI transition. - Dey said the movement is built on the idea that artificial intelligence is a major equalizer and that every person and business needs a framework to adapt. - The book centers on the proprietary 4 Vs Framework: Visibility, Validity, Veracity and Values. - The book also uses the Team Human × Team AI methodology. - The AI Translator is available worldwide on Amazon in Kindle, paperback and hardcover formats. - Dey said her framework of “learn, unlearn, and relearn” is a human strategy for people worried about AI’s effect on jobs and futures. - Dey said she intends to support the work outlined in Pope Leo’s dossier on artificial intelligence and wants to contribute to policy conversations in Washington, D.C., on AI as an equalizer. - Businesses and community leaders interested in hosting an event can contact Iffel International at admin@iffelinternational.com. - Dey is Founder and CEO of Iffel International, a Forbes Top 5 AI Leader, bestselling author, fractional CMO and chief AI officer. - Dey was born and raised in Malaysia, built her corporate career in New Zealand’s technology sector and holds a Bachelor of Business Administration from Lincoln University in Christchurch. - Dey says she has spent nearly three decades building AI-ready marketing strategies for clients in more than 35 countries.

Between the lines: - The launch frames AI adoption as a people issue, not just a technology issue. - The book’s marketing language targets businesses, professionals and policy makers at the same time. - The event calendar suggests Iffel International is using the book as a lead-in to ongoing community programming, not a one-time product launch. - The mix of trade, women’s leadership and executive audiences points to a broader pitch: AI literacy is becoming a mainstream business skill.

What’s next: - Natural Healing Center in Newport Beach, California, is set to host a community event on June 24, 2026. - In July 2026, the Foreign Trade Association, Women in International Trade Orange County and Roberts & Kehagiaras LLP will co-sponsor a foreign direct investment and global trade event tied to AI strategy and growth. - iRISE Executive Coaching will host a private, by-invitation-only session with Dey in August 2026 for women professionals. - Women in International Trade Orange County is planning a Southern California women’s event focused on how women can “RISE with AI.” - Dey will keynote the TruNorth AI Leadership Summit in Vancouver in September 2026 and sign books there. - ACG Inland Empire has reserved an event with Dey for October 2026. - Iffel International said more events are being added weekly. - Dey is encouraging corporations, teams and private groups to host their own AI Translator sessions.

The bottom line: - Dey is turning a bestseller launch into a broader AI education campaign, with Iffel International using the book to build a community around how businesses and professionals adapt to AI.